IPS Webinars Autumn Series 2020

ABOUT THE PROJECT

The Infection Prevention Society were due to have their annual conference in September 2020 and with a heavy heart they had to cancel the event because of COVID-19.

The management executive decided that instead they would run a series of webinars for 2 hours, every day, during Infection Prevention Week. The seminars were to take place between 4pm and 6pm BST.

Absolute Alchemy were selected by IPS to run the Autumn Webinar series and they worked with Solutions 17 who provided the webinar platform.

The event was to be the first all-digital event that IPS had run and it was important that it had a strong visual identity that was: contemporary, easily identifiable, useable across all digital channels and represented the webinar series theme ‘Recovery, Resilience, Regeneration’.

The branding was developed with our design partner Rhino Bytes.

Working with the IPS Autumn Webinar Series we:

1) Developed the brand look and feel

2) Developed the tone of voice for the webinars creating content for the website (IPSWebinars.uk.net), registration and reminder e-mails and social media.

3) Rolled out a social media campaign across Facebook , Linkedin and Twitter.

4) Added details of the webinar onto www.ips.uk.net

5) Worked closely with the webinar organisers ensuring they had all the assets they required throughout the process.

Importantly the time scales were incredibly tight – we had four weeks from commission to the date of the first event.