You ask; Why would I pay for photographs when I can get them free?
We say;
We all know the phrase ‘A picture is worth a thousand words’ and we have all seen images that are truly awe inspiring and quite literally stop us in our tracks. A beautiful image may uplift our mood, a harrowing one disturb us and an unexpected one surprise us.
But images that are just right give us a sense of something, they set a tone, a meaning and a level of energy that we understand, without words. We just get it.
These images do exist in photo libraries, just put in a description of what you want and the photo library will interpret your search and show you lots of images that sum up what it thinks you want to say. We had a lot of fun recently putting the term ‘Leading the way’ into around 10 ‘free’ photo libraries. We saw some stunning images and some may have been relevant to our business in a non-specific but sometimes very beautiful way.
But when you have a photographer who takes photographs specifically to demonstrate what you do, who you are, where you are, what you care about – they will get it right.
We know that photographs taken for our clients present them as being friendly, trustworthy and authentic, and we think that is how most businesses want and need to be perceived.